top of page

SitterSync

Mobile application tailored to meet the needs of Gen Z babysitters

Business Context

In recent years the childcare service industry has seen remarkable growth with increasing reliance on technology and the demand for convenient care solutions. This growth stems from the rise of duel income households and a significant increase of remote job causing a demand for more sitter availability and increased child care benefits. 

Mockup of Sittersync home screen on a mobile device

My Role

Lead UX|UI Desginer

  1. Lead Designer for product UI redesign, improving usability engagement

  2. Collaborated with the brand designer to establish a cohesive brand strategy and visual identity.

  3. Delivered a mobile design system featuring reusable components for consistency and scalability.

My Team

Lead UX|UI Designer (Me)

Brand Desginer

Director of Engineering/ Co-Founder

CEO/Co-Founder

PROBLEM STATEMENT

How can we develop a brand identity that seamlessly translates to a mobile application, driving user engagement and sitter availability.

Market Research

Market Research + Competitive Analysis 

Guided by the Co-Founders' vision, which identified an untapped opportunity that catered to sitters, we recognized the importance of conducting research to understand the perspective of Gen Z individuals aged 13-16. 

Additionally we needed to better understand what current apps offered today to ensure that we could offer a competitive solution.

What I did

  1. Completed user discovery with...

    1. ​Three babysitters within our target demographic to understand their needs and pain points

    2. Three dual-income families dependent on childcare services on a regular basis

  2. Conducted app and website audits of top 8 competitors to understand their product offerings​

Insights

  1. Sitters find it awkward to ask for payment after the job has been completed 

  2. Families don't necessarily want a new sitter, they just want a streamlined process to book jobs and know which of their sitters are free

  3. Babysitting is a business where parents want a convenient way to schedule a job with their trusted sitters and sitters want to get paid​

  4. ​Competitor branding largely features similar light color palettes and lacks distinctive styling, making it difficult for any one app to stand out

Screenshot of competitor research

Analyzed product offerings and branding to better understand the competitive landscape ​

Competitive analysis side by side comparison of competitor websites and offerings

Brand Identity 

Concept to Visual Identity

Using these insights, the brand designer and I began gathering content and language that resonated with the Gen Z point of view.

Brand language​

  1. Bold

  2. Vibrant 

  3. Cheerful

  4. Zesty

  5. Bright

  6. Direct

  7. Empowerment

  8. Action

  9. Tech-savy

  10. Engaged and Aware

  11. Unique

Sittersync mood board that explores brand identity
brand-guidlines-

From this exploration, the brand designer curated brand guidelines which I used to inform the product design direction.

Design

Design System + Feature Work

Design Context

This app was acquired by the Founders with the goal to reuse the underlying code but update the visuals and key features that would enhance user engagement.

​

Another key aspect of this app is its dual interface: one for sitters and one for families.

While both sides share a consistent aesthetic, key information and workflows were tailored to meet the distinct needs of each target audience.

View More Projects

© PatientConnect Mobile

Enhancing app usability through UI Redesign

Mockups of patientconnect mobile on a mobile device

© ClinicianConnect

Improving workflow efficiency through IA restructure

Mockups of Clinicianconnect on a laptop device
App store images for sittersync

Design System

While the brand designer focused on creating branding and marketing materials I started to build a lightweight design system which would be easy enough for one or a small team of designers to maintain to promote design consistency within the app.

Step 1 | Create Typography Scale 

sittersync typography

Step 2 | Establish Accessible Product Color Variables + Tokenized Naming Convention

Sittersync color variables

Step 3 | Begin to create a repository of frequently used components that will be updated as designs evolve. 

Established 15 reusable components with a total of 482 variants and counting!

SitterSync design system button components

Feature Work

While building the design system, I collaborated directly with the lead engineer and CEO to define acceptance criteria. We began by prioritizing features, focusing on redesigning the pre-existing application.

Sittersync mockups of signup flow
Sittersync mockups of signup flow
Sittersync mockups

Product Feature Breakdown

  1. Pre-Signup and Login

  2. Your Info

  3. Phone Verification

  4. Add Contacts 

  5. Preferred Payment

  6. Onboarding

  7. Home Screen

  8. My Families/My Sitters

  9. New Jobs

  10. Notification Center

  11. Insights Dashboard

  12. FAB Quick Action Overlay

Design Process

During the design phase I needed to work efficiently to meet tight turnaround deadlines partnering closely my clients to ensure a successful launch of their product in under 9 months.

​

Quick and frequent iterative sessions were key to gaining the feedback I needed to create a final product which is live in the app store today.

bottom of page